Apple AirTag
Pets have a talent for disappearing into their surroundings. This campaign turns camouflage into a visual demonstration of AirTags, with a social extension inviting owners to share the places their pets disappear.
NYC Taxi
Rideshare apps treat rain, crowds and events as reasons to raise the price. Yellow cabs know that’s just New York. This campaign gives them the voice of a seasoned local: a little superior, completely unfazed and genuinely useful when it counts.
Reverend
Reverend makes guitars for players with strong opinions about the details. Drawing on product specifications and the language of guitar forums, this campaign speaks to them on their own terms.
Empty
Cam Rooms
100 Empty Cam Rooms is a speculative portraiture series composed from images of vacant webcam rooms. Without their occupants, decoration, lighting, props and traces of labor become inadvertent portraits of the people who performed there.